Appendix C

Business interviews

73% of businesses asked, responded positively in joining my proposed venture as business partners.

66% prefer a monthly/ 3-month contract and have previously paid up to £150 as the standard fee and even do this regularly.

18% of businesses answered that they would not consider this venture as previous similar attempts of advertising failed their business.

80% of recipients responded that they either had a website or were looking to utilise the web for the sales of their products.

100% of those who responded positively towards this venture also advertise in an extremely niche local area magazine which boosts their business profiles.

Sometimes in bigger magazines, businesses will pay between £150 for a quarter of a page and £1200 for an advertisement in larger magazine names.

18% of businesses do not advertise and rely on word of mouth or are commission based.

85% rely on social network sites for generating business awareness.