Thursday, 8 December 2011

Rate Cards

rate card

2011

the best magazine brands
in great britain

www.natmags.co.uk


National Magazine Company reachES:
• 14.7 million adults* • 10.7 million women*
*every year

WOMEN’S INTEREST GROUP 020 7439 5258 Reaches almost 1 in 5 ABC1 women aged 34-54 every year
GOOD HOUSEKEEPING
Total Circulation * 443,750
Adult Readership # 1,478,000
Female 89%
Male 11%
ABC1 Profile 76%
Median Age 54
Advertising Rates
Positions Pages Spreads
A £26,086 £52,173
B £24,347 £48,690
C £20,869 £41,738
D £19,125 £38,250
E £17,391 £34,782
Promotions £15,230 £27,414
COUNTRY LIVING
Total Circulation * 205,770
Adult Readership # 543,000
Female 71%
Male 29%
ABC1 Profile 76%
Median Age 51
Advertising Rates
Positions Pages Spreads
A £13,279 £26,559
B £12,392 £24,784
C £10,621 £21,244
D £9,739 £19,478
E £8,851 £17,702
Promotions £6,470 £11,646
COAST
Total Circulation * 42,617
Adult Readership ## 264,000
Female 56%
Male 44%
ABC1 Profile 71%
Median Age 52

Advertising Rates
Positions Pages Spreads
A £4,249 £8,499
B £3,966 £7,932
C £3,825 £7,650
D £3,541 £7,083
E £3,400 £6,799
Promotions £3,000 £5,400
COSMOPOLITAN 020 7439 5542
Total Circulation * 400,575
Adult Readership # 1,553,000
Female 90%
Male 10%
ABC1 Profile 65%
Median Age 29
Advertising Rates
Positions Pages Spreads
A £27,444 £53,790
B £25,612 £51,224
C £21,945 £43,890
D £20,127 £40,254
E £18,296 £36,592
Promotions £16,109 £28,996
Reaches 1 in 6 ABC1 women aged
18-30 every year

LUXURY GROUP 020 7439 5053 Reaches 401,000 AB adults every year
ESQUIRE
Total Circulation * 59,382
Adult Readership ### 155,000
Female 12%
Male 88%
ABC1 Profile 74%
Median Age 32
Advertising Rates
Positions Pages Spreads
A £14,900 £29,800
B £13,850 £27,700
C £11,850 £23,700
D £10,880 £21,760
E £9,900 £19,800
Promotions £7,766 £15,532
HARPER’S BAZAAR
Total Circulation * 119,712
Adult Readership ### 191,000
Female 84%
Male 16%
ABC1 Profile 86%
Median Age 42
Advertising Rates
Positions Pages Spreads
A £23,158 £46,317
B £18,527 £37,055
C £15,876 £31,752
D £14,557 £29,115
E £13,232 £26,464
Promotions £9,661 £19,322
ZEST 020 7312 3748
Young Women’s Group 020 7312 3838 Reaches 962,000 ABC1 women aged 18-44 every year
Company
Total Circulation * 217,491
Adult Readership # 566,000
Female 96%
Male 4%
ABC1 Profile 68%
Median Age 26
Advertising Rates
Positions Pages Spreads
A £15,060 £30,120
B £14,055 £28,110
C £12,050 £24,100
D £11,045 £22,090
E £10,040 £20,080
Promotions £8,940 £16,090
SHE
Total Circulation * 144,583
Adult Readership ## 301,000
Female 96%
Male 4%
ABC1 Profile 75%
Median Age 43
Advertising Rates
Positions Pages Spreads
A £14,190 £28,380
B £13,240 £26,480
C £11,350 £22,700
D £10,400 £20,800
E £9,460 £18,920
Promotions £8,622 £15,520
Total Circulation * 88,554
Adult Readership ## 173,000
Female 94%
Male 6%
ABC1 Profile 75%
Median Age 34
Advertising Rates
Positions Pages Spreads
A £8,175 £16,350
B £7,630 £15,260
C £6,540 £13,080
D £5,995 £11,990
E £5,450 £10,900
Promotions £6,270 £11,290

NATMAG WEEKLIES 020 7339 4562 Reach 1 in 5 women aged 15-54 every year
BEST
Total Circulation * 294,161
Adult Readership # 582,000
Female 97%
Male 3%
ABC1 Profile 43%
Median Age 48
Advertising Rates
Positions Pages Spreads
A £25,695 £51,390
B £23,980 £47,960
C £20,555 £41,110
D £18,845 £37,690
Promotions £11,020 £19,836
REAL PEOPLE
Total Circulation * 218,276
Adult Readership ## 473,000
Female 91%
Male 9%
ABC1 Profile 29%
Median Age 29

Advertising Rates
Positions Pages Spreads
A £10,750 £21,500
B £9,995 £19,990
C £9,150 £18,300
D £8,900 £17,800
Promotions £4,750 £8,550
REVEAL
Total Circulation * 324,590
Adult Readership # 1,000,000
Female 92%
Male 8%
ABC1 Profile 46%
Median Age 25
Advertising Rates
Positions Pages Spreads
A £19,465 £38,930
B £18,165 £36,330
C £15,570 £31,140
D £14,275 £28,550
Promotions £7,535 £13,563
LIFESTYLE GROUP 020 7312 3721 Reaches 778,000 ABC1 women aged 25-54 every year
PRIMA
Total Circulation *** 297,063
Adult Readership # 598,000
Female 95%
Male 5%
ABC1 Profile 64%
Median Age 53
Advertising Rates
Positions Pages Spreads
A £24,330 £48,660
B £22,710 £45,420
C £19,465 £38,930
D £17,840 £35,680
E £16,220 £32,440
Promotions £13,950 £25,110
PRIMA BABY
Total Circulation * 33,542
Adult Readership ### 146,000
Female 86%
Male 14%
ABC1 Profile 55%
Median Age 28
Advertising Rates
Positions Pages Spreads
A £7,765 £15,530
B £7,245 £14,490
C £6,210 £12,420
D £5,695 £11,390
E £5,175 £10,350
Promotions £5,000 £9,000
HOUSE BEAUTIFUL
Total Circulation * 165,161
Adult Readership # 502,000
Female 89%
Male 11%
ABC1 Profile 69%
Median Age 46
Advertising Rates
Positions Pages Spreads
A £13,209 £26,418
B £12,322 £24,643
C £10,567 £21,134
D £9,680 £19,360
E £8,803 £17,605
Promotions £7,235 £13,023

COSMOPOLITAN BRIDE
Total Circulation ** 37,690
Adult Readership ### 140,000
Female 93%
Male 7%
ABC1 Profile 74%
Median Age 29
Advertising Rates
Positions Pages Spreads
A £11,310 £22,620
B £10,555 £21,110
C £9,050 £18,100
D £8,295 £16,590
E £7,540 £15,080
Promotions £5,800 £11,020
YOU & YOUR WEDDING
Total Circulation ** 48,664
Adult Readership ## 249,000
Female 88%
Male 12%
ABC1 Profile 63%
Median Age 32
Advertising Rates
Positions Pages Spreads
A £12,105 £24,210
B £11,300 £22,600
C £9,685 £19,370
D £8,880 £17,760
E £8,070 £16,140
Promotions £6,900 £12,420
 020 7339 4682 Reaches 1,092,000 ABC1 adults aged 25-44 every year
MEN’S HEALTH
Total Circulation * 245,923
Adult Readership # 1,178,000
Female 12%
Male 88%
ABC1 Profile 67%
Median Age 30
Advertising Rates
Positions Pages Spreads
A £15,385 £30,770
B £14,362 £28,724
C £12,310 £24,620
D £11,285 £22,570
E £10,255 £20,510
Promotions £10,300 £20,600
RUNNER’S WORLD
Total Circulation ** 96,360
Adult Readership ## 395,000
Female 40%
Male 60%
ABC1 Profile 79%
Median Age 41
Advertising Rates
Positions Pages Spreads
A £5,618 £11,236
B £5,250 £10,500
C £4,526 £9,052
D £4,152 £8,304
E £3,775 £7,550
Promotions £5,470 £10,940
TRIATHLETE’S WORLD
Total Circulation ** 13,160
Advertising Rates
Positions Pages Spreads
A £3,371 £6,472
B £3,150 £6,300
C £2,716 £5,432
D £2,491 £5,432
E £2,265 £4,982
Promotions £3,802 £7,604
sources
* ABC Jul-Dec 10 ** ABC Jan-Dec 10 *** Publishers Statement # NRS Jul-Dec 10 ## NRS Jan-Dec 10 ### NRS Jan 09-Jun 10


FOR RATESPlease call
allaboutyou.com020 7439 5938handbag.com020 7439 5938company.co.uk020 7312 3062netdoctor.co.uk020 7312 3812cosmopolitan.co.uk020 7439 5452babyexpert.com020 7312 3914runnersworld.co.uk020 7339 4406menshealth.co.uk020 7339 4453youandyourwedding.co.uk020 7312 3806harpersbazaar.co.uk020 7439 5458esquire.co.uk020 7439 5458triathletesworld.co.uk020 7339 4406www.cosmopolitan.co.uk www.netdoctor.co.ukwww.handbag.comwww.babyexpert.comwww.allaboutyou.comwww.company.co.ukwww.ukdietclub.comwww.youandyourwedding.co.ukwww.menshealth.co.ukwww.runnersworld.co.ukwww.harpersbazaar.co.ukwww.fetcheveryone.comwww.esquire.co.ukwww.triathletesworld.co.uk

Monthly Magazine Positional Definitions
TERMS & CONDITIONS ATTACHING TO PRINT
ADVERTISING CONTRACTS
1. In these Conditions attaching to Advertising Contracts (‘these Conditions’): ‘Publisher’
means The National Magazine Company Limited and any of its subsidiary or joint venture
companies including but not limited to: NatMag-Rodale Limited as applicable and ‘Advertiser’
means the person booking the advertising space including Advertising Agents and Independent
Media Buyers. Advertising Agents and Independent Media Buyers shall for the purpose of
these Conditions act as principals on their own behalf for all purposes connected herewith.
‘Rate Card’ means the Publisher’s current scale of charges for advertisements, a current
copy of which may be obtained from the Publisher. ‘Contract’ means a legally binding booking
accepted by the Publisher in accordance with Clause 2 for publication of an Advertisement.
‘Advertisement’ includes loose ‘insert’ or other ‘insert’ where appropriate. ‘Technical
Specifications’ means the technical specifications set out at http://www.natmags.co.uk/
advertisers/production.asp. Please refer back to the Technical Specifications each time you
are submitting a new advertisement to ensure that the Technical Specifications are up to
date. ‘Cancellation’ of a Contract means cancellation of either all or part of the remaining
unperformed part of the Contract unless the context of the relevant condition makes it clear
that cancellation of only a specific insertion(s) is referred to. ‘Weekly’ means magazines
published weekly by the Publisher, and ‘Monthly’ means magazines published monthly by the
Publisher.
2. The issue of a Rate Card does not constitute an offer by the Publisher to contract. A
Contract is made only by the Publisher’s acceptance of the Advertiser’s order as effected by
the Publisher issuing an Acknowledgement of Order Form.
3. All Contracts are subject to these Conditions and no variation or addition thereto shall be
effective unless specifically agreed to in writing by the Publisher. Any other terms or conditions
sought to be imposed by the Advertiser are expressly excluded.
4. Advertisement rates are subject to revision at any time and the price prevailing at the time
the Contract is made binds the Publisher only in respect of the agreed booking as confirmed
by the Publisher’s Acknowledgement of Order Form.
5. All orders are accepted subject to acceptance of copy by the Publisher, as indicated in
Clause 7, and if it is intended to include in an Advertisement a competition or a special offer
of merchandise, other than that normally associated with the advertised product, full details of
such competitions or special offers must be submitted by the Advertiser in writing at the time
the order is negotiated.
6. It is the Advertiser’s responsibility to check the correctness of the Advertisement. The
Advertiser warrants that any Advertisement submitted by it for publication shall comply with
all applicable laws, legislation, regulations, codes of practice and is not an infringement
of any other party’s rights. The Advertiser will indemnify the Publisher fully for all costs,
expenses, damages or liability whatsoever (including legal costs and awards ordered
against the Publisher) in respect of any claim made against the Publisher arising from the
Advertisement or its publication or as a result of any breach or non-performance of any of the
representations, warranties or other terms contained herein or implied by law.
7. The Publisher reserves the right at any time in its absolute discretion to cancel any Contract
or to omit or suspend an Advertisement (for example if it is libellous, unlawful, defamatory,
pornographic, socially unacceptable, insensitive or otherwise contrary to editorial policy).
Should cancellation, omission or suspension be due to the act or default of the Advertiser or
his servants or agents including the unsuitability of the Advertisement as indicated above, then
the Advertiser shall pay for the space reserved for the Advertisement in full not withstanding
that the Advertisement has not appeared. Such cancellation, omission or suspension shall be
notified to the Advertiser as soon as reasonably possible.
8. All contents of Advertisements are subject to the Publisher’s approval. The Publisher does
not undertake to review the contents of any Advertisements and any such review of and/ or
approval by the Publisher will not be deemed to constitute an acceptance by the Publisher that
such Advertisement is provided in accordance with these Advertising Terms and Conditions
nor will it constitute a waiver of the Publisher’s rights hereunder. If the Publisher considers it
necessary to modify space or alter the date or position of insertion or make any other alteration
it shall notify the Advertiser of this as soon as it reasonably can.
9. The Publisher will exercise reasonable care and skill in the handling and publishing of
the Advertisement but where the Advertisement is not published in the manner specified
in the Contract, whether through any failure or negligent act or omission on the part of the
Publisher or any third party, the Publisher’s maximum liability to the Advertiser shall be limited
(at the option of the Publisher) to either: (a) publishing the Advertisement (or a replacement
Advertisement if provided by the Advertiser) as soon as is reasonably practicable in the period
following the period during which the Advertisement was scheduled to run; or (b) refund to the
Advertiser the amount of any payment made for the Advertisement concerned. The Publisher
shall not be liable for any indirect, special or consequential loss or damage arising from
any failure to publish an Advertisement as agreed with the Advertiser, including, but without
limitation, any late or incorrect publication, any non-publication or inaccurate reproduction of
the Advertisement, whether caused by the Publisher’s error or negligence or by any reason
whatsoever. The Publisher shall not be liable whatsoever in respect of any error or omission in
respect of publishing the Advertisement which is not notified to the Publisher in writing within
one calendar month of the actual publication date of the Advertisement.
10. Cancellation for Weekly: The Advertiser may cancel any Contract by 12.00 pm on the
Monday of the week that is six weeks prior to the on-sale date of the issue in which the
Advertisement was to be inserted. Cancellation for Monthly: The Advertiser may cancel any
Contract by the first of the month, three months prior to the month stated on the cover of
the issue in which the Advertisement was to be inserted. Cancellation will be effective when
written notice is received by the Publisher. The Publisher may cancel any Contract by the
first of the month, one month prior to the month stated on the cover of the issue in which the
Advertisement was to be inserted.
11. If the Advertiser cancels any Contract in accordance with Clause 10, except in the
circumstances of cancellation as set out in Clause 8 above, he relinquishes any right to that
series discount (if any) to which it was previously entitled and Advertisements will be paid for at
the appropriate rate. A new invoice will be issued for any surcharges relating to Advertisements
that have already been invoiced at the discounted rate. The payment date for any previous
invoices remains unaffected.
12. In circumstances where, at the Publisher’s discretion, the Publisher arranges to supply
proofs of Advertisement copy to the Advertiser, all copy must be supplied by the Advertiser
to the Publisher by the last day for receiving copy as stated by the Publisher, failing this
the Publisher cannot guarantee that proofs will be supplied or corrections made. If copy
instructions are not received by the last day for receiving copy the Publisher reserves the
right in its absolute discretion to repeat Advertiser’s existing copy in its possession where
appropriate or where the Publisher does not hold any copy to omit the Advertisement and to
charge for the space reserved in accordance with Clause 7. For copy supplied via electronic
means, the Advertiser must adhere to the Technical Specifications issued by the Publisher. In
the event that the Advertiser does not comply with the Technical Specifications, the Publisher
reserves the right in its absolute discretion to reject the copy and the Advertiser will be
asked to re-supply. If, due to technical, time or other reasonable constraints, the Publisher
has to repair or rectify the file, the Publisher may (at its sole discretion) notify the Advertiser
and shall not be liable for any inaccurate reproduction of the Advertisement or any resulting
costs whether direct or indirect. In the case of loose insert or other insert advertising, if
the Advertiser fails to adhere to the Insert Delivery Instructions issued by the Publisher, the
Publisher reserves the right in its absolute discretion to omit the Advertisement and to charge
for the Advertisement in full notwithstanding that the Advertisement has not appeared.
13. Advertiser’s property, originals, artwork, type, mechanicals, digital files and proofs,
positives etc are held by the Publisher at the owner’s risk and should be insured by the
Advertiser against loss or damage from whatever cause. After performance of the Contract
relating to such materials, the Advertiser shall be responsible for collecting all such materials
which it requires from the Publisher’s premises, failing which, the Publisher reserves the right
to destroy all artwork which has been in its possession for more than three months and no
liability shall be attached to the Publisher in respect of such destruction.
14. All gross advertising rates are subject to the current Advertising Standards Board of
Finance surcharge payable by the Advertiser. Where orders are placed by an Advertising
Agency or Independent Media Buyer, the Agency or Media Buyer will be responsible for
collecting this surcharge and paying it to the Advertising Standards Board of Finance. Where
the person booking the Advertisement is not an Advertising Agency or Independent Media
Buyer the Publisher will calculate the appropriate surcharge at the current rate and pay this
direct to the Advertising Standards Board of Finance. Without prejudice to the indemnity
contained in Condition 6, the Advertiser will indemnify the Publisher for any claim made
against it in respect of the non payment by the Advertiser of such surcharges to the Advertising
Standards Board of Finance.
15. The Publisher reserves the right to impose a 1% surcharge on all mail order advertising
and to request completion by the Advertiser of the PPA’s Application to Advertise by Mail Order
form for mail order Advertisements.
16. Advertisements will be published to the representation as provided by file (or other
accepted medium) by the Advertiser and the Publisher shall not be liable for any lack of clarity
or other error in representation that results from the representation of the Advertisement as it
was provided by the Advertiser. Reasonable standard charges will be made to the Advertiser
where production work of any kind is required to put the Advertisements in a form suitable for
publication for any reason and at any stage. The Publisher will notify the Advertiser of such
charges in writing upon receipt of advertising copy.
17. TERMS OF PAYMENT
(a) Unless otherwise stipulated by the Publisher, payment is due to be received from the
Advertiser by the end of the month following the date of invoice or, in the case of classified
advertisements or advertising appearing in the classified section, the first day of the month
following publication date. If the Advertiser defaults in making payment of any sums by the
due date, the Publisher reserves the right to require immediate payment for all advertising
space booked by the Advertiser (failing which the Publisher shall be entitled to terminate the
Contract forthwith by written notice to the Advertiser) and to require payment in advance for
future bookings, and pending such payment to omit or suspend all or any Advertisements due
to appear under an existing Contract with the Advertiser. The Publisher reserves the right to
impose a surcharge of 3% per month on overdue amounts.
(b) Advertising Agents and Independent Media Buyers not recognised by the Periodical
Publishers Association and Advertisers placing business direct will be required to pre-pay the
account two weeks prior to the final copy date for each Advertisement.
(c) The Publisher may in its discretion provide account facilities to a non recognised Advertising
Agent, Independent Media Buyer or direct Advertiser once he has pre-paid and demonstrated
a good payment record for insertions in 12 separate issues for an individual publication
or publications published by the Publisher. Any credit will only be granted after obtaining
satisfactory banking, trade and credit reference agency clearance and the Advertiser will be
informed by the Publisher once it is ready to provide such account facilities.
(d) The Advertiser shall not set-off or claim to set-off for any reason whatsoever any sum or
amount whether in dispute or agreed which may be payable by the Publisher to the Advertiser
against any sum or amount whatsoever payable by the Advertiser to the Publisher.
18. Advertising Agents and Independent Media Buyers recognised by the Periodical Publishers
Association are allowed agency commission at the rates quoted on the Rate Card provided
payment for Advertisements is made in full by the due date.
19. The Advertiser expressly acknowledges that he has not relied on any representation made
by or on behalf of the Publisher in entering the Contract.
20. No person who is not a party to this Contract has any right under the Contracts (Right of
Third Parties) Act 1999 to enforce any part of this Contract.
21. These Conditions and all other terms of the Contract shall be construed in accordance with
the Laws of England and the parties submit to the jurisdiction of the English courts.
Pages
Double Page Spreads
A. Outside back cover
Inside front cover
Inside back cover
1st and 2nd right hand
B. 1st 30%*
or Three of the following:
1. Front half
2. Right hand
3. Fully facing matter
4. Requested editorial
C. Two of the following:
1. Front half
2. Right hand
3. Fully facing matter
4. Requested editorial (not beauty)
D. One of the following:
1. Right hand
2. Facing matter
E. Run of magazine
A.1st and 2nd DPS
B. 1st 30%*
or Two of the following:
1. Front half
2. Requested editorial
3. Unbanked
C. One of the following
1. Front half
2. Requested editorial (not
beauty)
3. Unbanked
D. 2nd half in
requested editorial
E. Run of magazine, banked
TERMS & CONDITIONS ATTACHING TO ONLINE ADVERTISING
CONTRACTS
1. In these Conditions attaching to Online Advertising Contracts (‘these Conditions’): ‘Publisher’
means The National Magazine Company Limited and any of its subsidiary or joint venture
companies including but not limited to; NatMag-Rodale Limited, Handbag.com Limited,
NetDoctor Limited as applicable and ‘Advertiser’ means the person booking the advertising
space including Advertising Agents and Independent Media Buyers. Advertising Agents and
Independent Media Buyers shall for the purpose of these Conditions act as principals on their
own behalf for all purposes connected herewith. ‘Rate Card’ means the Publisher’s current
scale of charges for advertisements, a current copy of which may be obtained from the
Publisher. ‘Contract’ means a legally binding booking accepted by the Publisher in accordance
with Clause 2 for publication of an Advertisement. ‘Copy’ means all material provided by
an Advertiser with the intention that such material should appear on the Publisher’s online
property. ‘Advertisement’ means advertising messages to be displayed on a website, email or
otherwise. ‘Cancellation’ of a Contract means cancellation of either all or part of the remaining
unperformed part of the Contract unless the context of the relevant condition makes it clear
that cancellation of only a specific insertion(s) is referred to.
2. The issue of a Rate Card does not constitute an offer by the Publisher to contract. A
Contract is made only by the Publisher’s acceptance of the Advertiser’s order as effected by
the Publisher issuing and receiving a signed insertion order.
3. All Contracts are subject to these Conditions and no variation or addition thereto shall be
effective unless specifically agreed to in writing by the Publisher. Any other terms or conditions
sought to be imposed by the Advertiser are expressly excluded.
4. Advertisement rates are subject to revision at any time and the price prevailing at the time
the Contract is made binds the Publisher only in respect of the agreed booking as confirmed
by the insertion order.
5. All orders are accepted subject to acceptance of Copy by the Publisher, as indicated in
Clause 8, and if it is intended to include in an Advertisement a competition or a special offer
of merchandise, other than that normally associated with the advertised product, full details of
such competitions or special offers must be submitted by the Advertiser in writing at the time
the order is negotiated.
6. It is the Advertiser’s responsibility to check the correctness of the Advertisement. The
Advertiser warrants that any Advertisement submitted by it for publication shall comply with
all applicable laws, legislation, regulations, codes of practice and is not an infringement of
any other party’s rights. The Advertiser hereby grants a world-wide non-exclusive, fully paid
licence to reproduce and display the Advertisement (including all contents, trade marks and
brand features contained therein). The Advertiser will indemnify the Publisher fully for all
costs, expenses, damages or liability whatsoever (including legal costs and awards ordered
against the Publisher) in respect of any claim made against the Publisher arising from the
Advertisement or its publication or as a result of any breach or non-performance of any of the
representations, warranties or other terms contained herein or implied by law.
7. The Advertiser grants to the Publisher the express right to reproduce throughout the world
screen shots of all or part of any Publisher’s property containing all or part of any of the
advertising materials supplied by the Advertiser to the Publisher on or in any promotional or
advertising material or campaign promoting or advertising the Publisher.
8. The Publisher reserves the right in its absolute discretion to cancel any Contract or to omit
or suspend an Advertisement (for example if it is libellous, unlawful, defamatory, pornographic,
socially unacceptable, insensitive or otherwise contrary to editorial policy). Should cancellation,
omission or suspension be due to the act or default of the Advertiser or his servants or
agents including the unsuitability of the Advertisement as indicated above, then the Advertiser
shall pay for the space reserved for the Advertisement in full not withstanding that the
Advertisement has not appeared. Such cancellation, omission or suspension shall be notified
to the Advertiser as soon as reasonably possible.
9. All contents of Advertisements are subject to the Publisher’s approval. The Publisher does
not undertake to review the contents of any Advertisements and any such review of and/or
approval by the Publisher will not be deemed to constitute an acceptance by the Publisher that
such Advertisement is provided in accordance with these Advertising Terms and Conditions nor
will it constitute a waiver of the Publisher’s rights hereunder. The Publisher reserves the right
at any time in its absolute discretion to
9.1 Reject or cancel any Advertisement, Order, URL link, space reservation or position
commitment; or
9.2 Remove any Advertisement from any of the Publisher’s properties or any page.
10. Except as otherwise expressly provided, positioning of Advertisements within the
Publisher’s properties or on any page is at the sole discretion of the Publisher, and the
Publisher will not be prohibited from also carrying Advertisements for any product or business
competitive to the product or business of the Advertiser.
11. The Publisher does not warrant the date or dates of insertion of the Advertisement(s) and
does not warrant that the Advertisement(s) will not be displayed after the end date specified.
However, the Publisher will use reasonable efforts to comply with the Advertiser’s wishes in
these regards.
12. The Publisher will exercise reasonable care and skill in the handling and publishing of
the Advertisement but where the Advertisement is not published in the manner specified in
the Contract (including failure to deliver the number of impressions provided in the Contract),
whether through any failure (technical or otherwise) or negligent act or omission on the part
of the Publisher or any third party, the Publisher’s liability will be limited (at the option of
the Publisher) to either: (a) publishing the Advertisement (or a replacement Advertisement
if provided by the Advertiser) as soon as is reasonably practicable in the period following
the period during which the Advertisement was scheduled to run and for such time as is
necessary to generate a number of substitute impressions equal to the shortfall, or (b) refund
to the Advertiser that proportion of the amounts paid which relate to those Advertisements
and/or impressions which were not provided or, if the relevant amounts were not paid by
the Advertiser, agree that such amounts will not be due or payable. The Publisher shall not
be liable for any indirect, special or consequential loss or damage arising from any failure
to publish an Advertisement as agreed with the Advertiser, including, but without limitation,
any late or incorrect publication, any non-publication or inaccurate reproduction of the
Advertisement, whether caused by the Publisher’s error or negligence or by any reason
whatsoever. The Publisher shall not be liable whatsoever in respect of any error or omission in
respect of publishing the Advertisement which is not notified to the Publisher in writing within
one year of the actual publication date of the Advertisement.
13. The Advertiser may cancel any Contract eight weeks prior to the agreed date of publication
of the Advertisement. Cancellation will be effective when written notice is received by the
Publisher. The Publisher may cancel any Contract five working days prior to the agreed date of
publication of the Advertisement.
14. If the Advertiser cancels any Contract in accordance with Clause 13, he relinquishes any
right to that series discount (if any) to which he was previously entitled and Advertisements will
be paid for at the appropriate rate. A new invoice will be issued for any surcharges relating to
Advertisements that have already been invoiced at the discounted rate. The payment date for
any previous invoices remains unaffected.
15. Copy must be supplied by the Advertiser to the Publisher by the last day for receiving
Copy as stated by the Publisher, failing this the Publisher cannot guarantee that proofs will be
supplied or corrections made. Copy must be supplied to the Advertiser in the following terms;
a) All Gif or 3rd party served creatives must be sent 2 working days prior to planned date of
publication.
b) Rich media creatives must be sent 5 working days prior to planned date of publication.
c) Advertisers’ content (including but not limited to logos and trade marks) for inclusion in
creatives to be produced by the Publisher must be sent 2 weeks prior to planned date of
publication.
d) Advertisers’ content (including but not limited to logos and trade marks) for inclusion in
content pages must be sent 5 working days prior to planned date of publication. For content
pages and Publisher-produced creatives, the Publisher offers a maximum of two changes
between receipt of the insertion order and publication. Any further changes will be charged
additionally.
e) All ad creative/tags must be received by midday on the last working day prior to planned
date of publication. Any Advertisements received after this time will have impressions
deducted on a daily basis from the booked total for each day the Advertisement is late. A day
is measured from midday one day to midday the next. E.g. if an Advertisement is received at
1pm on the planned publication date, 2 days’ penalty is measured.
Page building times are outlined in the AdSpecs page available at www.hearstdigital.co.uk.
If these terms are not adhered to pages may go live late as a result. No extra days will be
allocated to the campaign, and the supporting Advertising will be delivered within the rest of
the campaign period, unless Advertisements are sent over late, then see above.
Any Insertion Orders signed off that need to have start and/or end dates amended, will have up
to 5 working days prior to the campaign start date to do so. When a campaign has started, the
end date may not be moved forward unless agreed to by the Publisher.
If Copy instructions are not received by the last day for receiving Copy the Publisher reserves
the right in its absolute discretion to repeat Advertiser’s existing Copy in its possession where
appropriate or where the Publisher does not hold any Copy to omit the Advertisement and
to charge for the space reserved in accordance with Clause 8. For all Copy supplied, the
Advertiser must adhere to the specification issued by the Publisher. In the event that the
Advertiser’s files do not comply with the specification, the Publisher reserves the right in its
absolute discretion to reject the Copy and the Advertiser will be asked to re-supply. If, due to
time or other reasonable constraints, the Publisher has to repair or rectify the file, the Publisher
may (at its sole discretion) notify the Advertiser and shall not be liable for any inaccurate
reproduction of the Advertisement or any resulting costs whether direct or indirect.
16. Advertiser’s property, originals, artwork, type, mechanicals, positives etc are held by
the Publisher at the owner’s risk and should be insured by the Advertiser against loss or
damage from whatever cause. After performance of the Contract relating to such materials,
the Advertiser shall be responsible for collecting all such materials which it requires from the
Publisher’s premises, failing which, the Publisher reserves the right to destroy all artwork
which has been in its possession for more than six months and no liability shall be attached to
the Publisher in respect of such destruction.
17. All gross advertising rates are subject to the current Advertising Standards Board of
Finance surcharge payable by the Advertiser. Where orders are placed by an Advertising
Agency or Independent Media Buyer, the Agency or Media Buyer will be responsible for
collecting this surcharge and paying it to the Advertising Standards Board of Finance. Where
the person booking the Advertisement is not an Advertising Agency or Independent Media
Buyer the Publisher will calculate the appropriate surcharge at the current rate and pay this
direct to the Advertising Standards Board of Finance. Without prejudice to the indemnity
contained in Clause 6, the Advertiser will indemnify the Publisher for any claim made against
it in respect of the non payment by the Advertiser of such surcharges to the Advertising
Standards Board of Finance.
18. Advertisements will be published to the representation as provided by file (or other
accepted medium) by the Advertiser and the Publisher shall not be liable for any lack of clarity
or other error in representation that results from the representation of the Advertisement as it
was provided by the Advertiser. Reasonable standard charges will be made to the Advertiser
where production work of any kind is required to put the Advertisements in a form suitable for
publication for any reason and at any stage. The Publisher will notify the Advertiser of such
charges in writing upon receipt of advertising Copy.
19. Except as otherwise expressly agreed in the Contract, the Advertiser acknowledges
that the Publisher has not made any guarantees with respect to usage statistics or levels of
impressions for any Advertisement. The Publisher provides the Advertiser with estimated usage
statistics only as a courtesy to the Advertiser and the Publisher will not be held liable for any
claims relating to any usage statistics however supplied. The Advertiser acknowledges that
delivery statistics provided by the Publisher are the official, definitive measurements of the
Publisher’s performance on any delivery obligations agreed in the Contract. The processes and
technology used to generate such statistics have been certified and audited by an independent
agency. No other measurements or usage statistics (including those of the Advertiser or a third
party ad server) will be accepted by the Publisher or have bearing on this Agreement.
20. There is no obligation on the Publisher to supply screen shots and their absence shall not
affect the Advertiser’s liability for the agreed charge.
21. TERMS OF PAYMENT
(a) Unless otherwise stipulated by the Publisher, payment is due to be received from the
Advertiser by the end of the month following the date of invoice. If the Advertiser defaults
in making payment of any sums by the due date, the Publisher reserves the right to require
immediate payment for all advertising space booked by the Advertiser (failing which the
Publisher shall be entitled to terminate the Contract forthwith by written notice to the
Advertiser) and to require payment in advance for future bookings, and pending such payment
to omit or suspend all or any Advertisements due to appear under an existing Contract with
the Advertiser. The Publisher reserves the right to impose a surcharge of 3% per month on
overdue amounts.
(b) Advertising Agents and Independent Media Buyers not recognised by the Periodical
Publishers Association and Advertisers placing business direct will be required to pre-pay the
account two weeks prior to the final Copy date for each Advertisement.
(c) The Publisher may in its discretion provide account facilities to a non recognised Advertising
Agent, Independent Media Buyer or direct Advertiser once he has pre-paid and demonstrated
a good payment record on 12 separate occasions for an individual website or any websites
published by the Publisher. Any credit will only be granted after obtaining satisfactory banking,
trade and credit reference agency clearance and the Advertiser will be informed by the
Publisher once it is ready to provide such account facilities.
(d) The Advertiser shall not set-off or claim to set-off for any reason whatsoever any sum or
amount whether in dispute or agreed which may be payable by the Publisher to the Advertiser
against any sum or amount whatsoever payable by the Advertiser to the Publisher.
22. Advertising Agents and Independent Media Buyers recognised by the Periodical Publishers
Association are allowed agency commission at the rates quoted on the Rate Card provided
payment for Advertisements is made in full by the due date.
23. The Advertiser expressly acknowledges that he has not relied on any representation made
by or on behalf of the Publisher in entering the Contract.
24. No person who is not a party to this Contract has any right under the Contracts (Right of
Third Parties) Act 1999 to enforce any part of this Contract.
25. These Conditions and all other terms of the Contract shall be construed in accordance with
the Laws of England and the parties submit to the jurisdiction of the English courts.
* 1st 33% for Runner’s World
NOTES
1. Requests for consecutive pages will move the rates up
one level
2. Island or Solus sites for DPS = 10% premium
Weekly Magazine Positional Definitions
A. Inside front cover or outside back cover
B. Front half with specification eg. Front half right hand or
front half facing celebrity
C. Front half without specification or facing guaranteed
editorial, eg. food, health, beauty
D. Run of magazine
ADDITIONAL INFORMATION
• 1/2 and 1/4 page prices on application.
• Prices for loose inserts start at £33 per 1’000.
• Prices for small and large bound-in inserts, stuck-on
sachets and fragrance strips on application.
• Prices for Magna stripping, fragrance encapsulation,
gatefolds and other paper engineering on application.
• 15% agency commission is payable to recognised
agencies.
• 10% agency commission applies to Runner’s World
magazine advertising.
• Regional splits are available on request.
• Full Promotions Ratecard available on request.
For mechanical data and full printing specification
please contact: Group Advertisement Production
020 7439 5439.
The National Magazine Company Limited.
NatMag-Rodale Limited.
National Magazine House: 72 Broadwick Street
London W1F 9EP
Regional Sales: Stamford House, Northenden Road,
Sale, Cheshire M33 2DH

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