wedding magazine statistics

WEDDING MAGAZINE STATISTICS

• At a national level, brides buy over 7.5 million bridal magazines per year.
• Brides buy 4 to 6 issues of their favorite bridal magazine.
• Most bridal publications are purchased from bookstores and newsstands.
• The “pass along” value of bridal magazines is an average of 8 to 10 people.
• Over 80% of all Brides and Grooms use the Internet to assist in planning some portion of their wedding.
• The engaged couple who spends between $15,000-$23,000 is computer literate and has attended or graduated from college.

·         http://www.nmoa.org/articles/dmnews/bridalandweddingmarketoverview.htm

·         A wedding blog is updated daily
♥ A wedding has a personality you can identify with and is therefore more trustworthy
♥ A wedding blog is free to read
♥ A wedding blog can be accessed anywhere, at any time
♥ A wedding blog features REAL, real weddings, not just traditionally 'aesthetically' pleasing ones
♥ A wedding is more interactive
♥ A wedding blog features the latest news
♥ A wedding blog is far more addictive than a magazine

·         Only 2% of survey respondents in fact said they preferred the format of a wedding magazine, and 18% weren't sure.

http://www.lovemydress.net/blog/2011/01/love-my-dress-2010-annual-reader-survey-the-results.html

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