Thursday, 8 December 2011

Question 3

Question 3



Development



Most Identified risks!

  • Financial
    • Raising awareness
    • Revenue thus
    • Need free advertising for first few months
    • Costs of advertising elsewhere



Questionnaires have been made and surveys sent out which returned with pretty good feedback.

Most was needed for Budgeting and financial planning and then in themes which lead towards the theme of the website

(Budget planned photo shoots) packages

  • Financial business models of the year are being made to prototype the revenue
  • Blog initially setup to gain interest for now?



Analysed the results and proved a need and want for such a service



Blog initial start up would provide step into followers



Business finalised details/ needs at launch



Key partners

Wedding service providers locally, students, freelancers

Why I need them?

  • To collaborate within photo shoots and provide imagery and information on their service/ products to build a directory
  • These are who the consumer wants to really see so they are vital
  • Their advertising gives me revenue
  • I will engage by email, telephone and in person. I would personally prefer to source them personally but I think it would be better to arrange meetings beforehand rather than just turn up unannounced.

They would engage with me because:

  • I am offering them initially free advertising.
  • I will eventually provide them with a substantial client base and forum for contact
  • I am providing PR
  • The opportunity to grow and showcase heir business status

When do I need them?

·         I need them from the realisor stage at the beginning.

I will need them as long as the business is gaining successful page views and a growing fan base







Assets



Relationship modelling

Generator

Me and my business partner



Realisor

Website designer

Domain host

Photography (us)

Services provided



Distributer

Domain host

Advertising platforms

Marketing channels i.e. billboards, window advertising online, motion billboard 1 page print in magazines





Customer

Wedding planning businesses

Wedding industry researchers

Engaged couples

The couples’ parents





Resources

Need:

·         Businesses products

o   I need them from the beginning for the photo shoots

o   No costs as we are providing PR and advertising

§  Some costs might be needed i.e. for a cake if it is not a sample etc

·         Adobe package

o   From the beginning for editorial purposes and web building capabilities

o   £350.98



·         Laptop computer for lightweight transport and connectivity

o   From the beginning for storage and editing and communications

o    Laptop average price: £300

o    Laptop mouse £4.00

o    SLR Digital Camera: £1000, accessories: £200 +

o    Drawing equipment:

§  Mechanical pencils, erasers, rulers, pens, sketchbooks: £25 per month

o    Graphics tablet: £100-200

o    External hard drive: £55 for 500 GB E-Book

o    Printer: £200 to £400


o    Ink: Multipack print cartridges are around £40

o    Scanner: built into printer with photocopying features.



·         Photo studio i.e. lighting

·         £150 lighting, £15 foil card, £400 lighting and background kit

·         One off purchase at beginning





More assets

A website and blog must be established to gain sufficient interest in this venture before starting properly.



Some photo shoots will be needed so I have an archive to start with.

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