Question 4
Why would customers want our service?
Our customers are truly the businesses that we are aiming to grow within our directory.
Our revenue comes from the businesses advertising rates, CPM on our website and cuts in profits.
With this in mind
There is demand for our service because:
- Students want to build a portfolio
- Businesses want to build their public status
- Businesses want a revamped and stylish aesthetic
- We gain a niche
- They gain free advertising for the first few months
- Advertising
- New perspective on their services
- Gain massive interest
- Promise of a lead towards a bigger picture. i.e. events and possible print.
- Website visiters need this because:
- They need help with financial co-ordination
- Budget fixes
- Proof of a no hidden cost wedding prototype!
- Services readily sourced and sampled
- Themes established
- Flash media option to experiment with the aesthetic tailored to their own wedding
- Parents …need proof
Established competition
Wedding planners: contain
A very small website briefly explaining their services; as it is all so bespoke there is no real leads towards possible inspirations.
Small images of other catered events
Wedding blogs
The very top option in Google is pretty much our idea filled with inspiration and mood boards and even their own little black book!
Businesses have their portfolios online as well.
Much more inspirational
More imagery which is themed so it is very close to our idea however these images are merely image boards which are grouped i.e. Wedding flowers in yellow. Brides dresses by style.
Although this is included within our package, we differ through our ability to build up the picture personally. We have images of fully set scenes and scenarios so that the viewers are immersed within the full spectacle.
Grouped images from regions.
DIY inspiration workshops
Wedding magazines
Categorised themes
Written articles
Competitions
Current events and affairs
Back issues
Still very categorised with its imagery
We could offer different scenarios with a pick and mix of the images and products for a more tailored website to the individual desires of the customer
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