marketing strategy

Marketing mix

Product

·                     Viewers	·                     Customers
Integrated budget planner	Reliable partnerships
Inspiring	Good advertising rates
Local area: ease of communication	Constant generation of new customers
Fresh ideas	Innovative new working styles and methods
Essential when planning a wedding	Larger businesses may use for market research and tailor our research into packages. Costs of our research and also our inspiration packages
Fresh and revived aesthetic
Feedback and bespoke research

Place

·                     Viewers	·                     Customers
Local community and areas	Online: cheaper
Online	Through personal communication

Price

·                     Viewers	·                     Customers
Free	Through monthly contracts/ set time periods
Subscription to newsletters	One off advertising

Promotion

·                     Viewers	·                     Customers
Local community projects and events	Personal contact
Online Adwords searches	Business events
Advertising in local free newspapers	Wedding fairs

People

·                     Viewers	·                     Customers
Main business partners	Main business partners
Selected business partners	Web domain hosts
	Advertisers

Process

·         Research

·         Approach potential partners

·         Create articles

·         Use internet tagging strategy

·         Regular updates

·         Advertising businesses and features/ products

·         Generate interest/ followers

·         Direct/admin

·         Customer service/ care

Physical environment

Online

Inspirational theme

Clear layout

Interesting content

Easy to navigate

No hazard to environment