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MEDIA PACK 2012
THE UK’S NO.1 BEST-SELLING BRIDAL MAGAZINE
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BRIDES, the original wedding magazine, is
the authority on all things bridal.
Launched in 1955, Condé Nast BRIDES is Britain’s longest-established
wedding title and the consistent market leader. The magazine enjoys
the highest circulation and readership figures within the bridal market,
providing advertisers with a captive, receptive and high-purchasing
audience.
BRIDES is the ultimate shopping and information guide for readers
planning their perfect wedding: fashion, beauty, accessories, jewellery,
reception ideas, menswear, travel… are all covered in its beautiful and
inspirational pages.
THE UK’S NO.1 BEST-READ BEST-SELLING BRIDAL MAGAZINE
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010,00020,00030,00040,00050,00060,00070,000BridesYou & Your
WeddingWedding
BRIDES continues to dominate in terms of circulation:
BRIDES has a higher readership than its closest competitor:
the competition
Source: ABC January-December 2010
Sources: NRS July 10 -June 10
290,000
230,000
48,664
43,888
64,523
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Circulation:64,523
Readership:290,000
Female/Male:88%/12%
AB:34%
ABC1:65%
Bride’s average age*:30
Groom’s average age*:31
Average combined income*:£45,414
63% of respondents are engaged
Average length of engagement: 14 months
the facts
Sources: ABC January-December 2010; NRS July10-June11; TGI GB 2011 Q1 Doublebase*Brides Reader Survey 2011
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Brides Reader Survey 2007
relationship
with the
magazine
BRIDES has an extraordinary relationship with
its readers.
BRIDES readers are embarking on the biggest life stage change –and the
biggest shopping spree –of their lives.
BRIDES readers are highly aspirational and acquisitive –they are prepared
to pay for what they want. Over three-quarters of BRIDES readers will
upgrade to better, more expensive brands for their special day.
Once engaged, readers enter ‘the white zone’, reading BRIDES to the virtual
exclusion of all other women’s glossy magazines. The magazine has a
powerful role when it comes to the big day, 54% of reader’s wedding dress
choice was influenced by advertising seen in BRIDES and 47% by the
magazine’s editorial pages.
BRIDES readers are influential. 67% of reader’s are asked for advice on
things to buy by their friends and family; 69% say that their friends and
family have bought something as a result of their recommendation.
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BRIDES is a sophisticated style guide for the
young engaged woman and is the ultimate
information and buying source.
The average cost of getting married is now £23,877
BRIDES readers generate…
£7.2bnon weddings and receptions
£922mon travel
£828mon jewellery
£448mon wedding dresses and accessories
£55mon beauty
advertiser
impact
Sources: NRS July10-June11;*Brides Reader Survey 2011
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editorial
supplements
2012
January/February 2012
Wedding Planner (supplement)
Wellbeing Special
March/April 2012
Venues (bound-in supplement)
Jewellery Special
Bridesmaids Special
May/June 2012
Weddings Abroad (bound-in supplement)
CondeNast Grooms (supplement)
July/August 2012
Hair & Beauty Special
Brides Boutique (supplement)
Mother’s and Daughter’s special
September/October 2012
Honeymoon Guide (supplement)
November/December 2012
Living (bound-in supplement)
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production
schedule
2012/13
Issue
Copy Deadline
On-sale Date
March/April ’12
14 December ‘11
30 January ’12
May/June ’12
15 February ’12
2 April ’12
July/August ’12
18 April ’12
28 May ’12
September/October ’12
20 June ’12
30 July ’12
November/December ’12
15 August ’12
1 October ’12
January/February ‘13
17 October ’12
26 November ‘12
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rate card
2012
Page
Page Run of Paper£9,539
Page Facing Matter (Front Half)£10,970
Page Specified Position£12,615
DPS
DPS Run of Paper£19,078
DPS Specified Position£21,939
Premium/Cover Sites
IFC DPS£29,808
OBC£17,885
1stDPS£25,221
2ndDPS£23,042
Half Page
HalfPageRunofPaper£4,770
HalfPageDPS/Bookends£11,446
Directory
1/6thPage(1slot)£624
Inserts
LooseMachineInsert£67per1,000
LooseHandInsert£95per1,000
(Minimumlooseinsertrun50,000)
Bound-in/ScentStrips-Singlesheet(2sides)£10,970
2ndsheet(4sides)£18,283
Tip-onCostonapplication
Brochure InsertsCost on application
Wedding Planner
1/6thPage (1 slot)£624
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conditions of acceptance
In these conditions The Condé Nast Publications Limited as publisher of magazines carrying advertising is referred to as 'CNP'.
The Advertiser means the person or entity booking space whether an advertising agency or client.
The Publication date means the date on which a magazine comes on sale in the United Kingdom.
1. RATES & COSTS
(a) Rates are quoted exclusive of VAT and may be increased at any time upon 3 months written notice.
(b) In addition to the rates quoted in the Rate Card, if the advertiser requires artwork, sketches, layout, photography or processing, or other
services or requirements (collectively "production work") it shall pay CNP for the same at the cost + VAT quoted at the time of request.
(c) Copyright in any production work provided by CNP shall vest in CNP.
(d) All gross advertising rates (except classified lineage and semi-display) are subject to a 0.1% Advertising Standards Board of Finance surcharge,
payable by advertisers to help finance the self-regulatory control system administered by the Advertising Standards Authority.
(e) Retail rates are only available to retailers who are not making references to brands, manufacturers names or trade marked goods of any kind
in their advertising save for merchandise available from a single outlet.
2. ORDERS
(a) Agents must disclose the name of their clients and nature of the advertising at time of booking. Any mistaken disclosure or failure to disclose
entitles CNP to reject or cancel the order.
(b) Cancellations cannot be accepted from Advertisers within 2 months of Publication date. Covers and promotions are non-cancellable. Requests
to cancel Advertising must be in writing.
(c) Orders for next or facing positions can only be accepted subject to availability at the time of going to press.
(d) The Rate Card is not an offer to contract. A contract is made only by the publisher's acceptance of the Advertiser's orderand in the case of the
Financial Services Act 1986 only when the copy is signed by an authorised person.
(e) It is the Advertiser's responsibility to notify CNP within seven days of receipt of any order acknowledgement if the booking details are
incorrect.
3. COPY ARTWORK AND MATERIALS
(a) All copy, artwork and materials, ("Copy") shall comply with the specifications set out on the Rate Card.
(b) If the Advertiser does not provide finished Copy by the scheduled press date CNP is entitled but not obliged to repeat copycarried for the
preceding period.
(c) CNP is not responsible for corrections to Copy after the scheduled date, nor for key numbers.
(d) All Copy supplied by the Advertiser is held at the owner's risk and should be insured against loss or damage; it may be collected after 7 days
following Publication date on the giving of reasonable notice. If it remains uncollected for 6 months CNP is entitled to scrap it. None of the above
shall be deemed to have any value other than the cost of the materials.
4. PAYMENT
Payment shall be made within 30 days of invoice.
5. GENERAL
(a) The Advertiser accepts that the Advertiser is a principal in law and accordingly warrants that all Copy (and its constituent parts) when
submitted to CNP for production and upon publication shall
i. be neither defamatory nor obscene and comply in all respects with the requirements of the British Code of Advertising Practice and other
relevant industry codes; and comply with and not contravene the requirements of (a) any Act of Parliament statutory instrument
code of practice or regulation promulgated there under including any law of the European Community for the time being in force or applicable in
the United Kingdom; and (b) any acts, decrees, regulations or authorities in those markets in which the advertisement (and inparticular
comparative advertising) may be accessed;
ii. In the case of financial advertising comply with the Financial Services Act 1986 and other relevant statutes and regulations issued pursuant to
statute or by any regulatory body;
iii. not breach any contract or infringe or violate any copyright trade mark or any other personal or proprietary right of any person or entity or
render CNP liable to any proceedings whatsoever where ever.
(b) CNP is entitled in its absolute discretion to reject or exclude any advertisement submitted or previously accepted for publication.
(c) The Advertiser will indemnify CNP fully in respect of any costs damages or losses suffered by CNP arising directly or indirectly from the
production or publication of an advertisement conformed with the Copy instructions and or approval given by or on behalf of the Advertiser or
which is in breach of any of the warranties above.
(d) Any complaint concerning the production or publication of an advertisement must be lodged in writing at CNP's Offices within 4 weeks of
Publication date.
(e) CNP will exercise reasonable care in preparing and publishing an advertisement but if such advertisement is not published in accordance with
the Accepted Order (other than through the act or default of the Advertiser) or pursuant to CNP's rights under Clause 5(b) CNP'smaximum liability
shall be limited to the amount of any payment made for the advertisement. No compensation shall be payable for any error misprint or omission
which does not materially detract from an advertisement.
CNP may (subject to clause 5b above) at the Advertiser's request carry a further or corrective advertisement of a similar type and standard to the
advertisement which has not been published in accordance with the Accepted Order in lieu of any monetary claim by the Advertiser.
(f) The Advertiser may not recharge a client for advertising space at an increased rate without CNP's written consent.
(g) For advertising including a sponsorship competition or special offer the Advertiser must provide all details when placing its order.
(h) These conditions shall be construed under and governed by the law of England and the parties submit to the exclusive jurisdiction of the
English Courts.
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contact us
Camilla Newman
Publisher
Katie Ruocco
Advertisement Director
Amanda Bolton
Advertising Manager
Lily Dalzell
Sales Executive
Victoria Hunter
Promotions Director
Nina Polledri
Project Manager
Vogue House, Hanover Square, London W1S 1JU
Telephone 020 7152 3364
or email nina.polledri@condenast.co.uk for enquiries
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