Question 6
Channels identified as key include:
The website
To website visitors
- In person: setting up a small stand with banners obviously incurs print costs and placement charges however being surrounded in our message might well give the customers the impression that the website should also give them.
- Within the associates of the website’s shops via business cards or posters.
- I think it might be nice to have a personal touch to our website so maybe afree little charm or something to each customer with every purchase either online or through the associated shops.
- At events. Providing literature and sales staff at events will be costly but it does deliver that personalised feel.
- Single page spreads in magazines is very expensive but it would boost our ratings if the message or photo shoot is very inspiring and intriguing.
To businesses
- Arranging meetings
- Sending emails
- Personal communication
- Personalised stationary
- Business event!
To students
- Through enterprise offices at university
- Student hubs
- Local job advertising.
(Remember we are trying to recruit and locate skilled artisans etc)
Very carefully selected
An effective method of advertising might be through a short sequence movie on a motion advertising billboard. This will be intriguing and grab consumers’ attention.
Consider consumer routines
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