- What
- A website which provides artistic and beautiful themed wedding photography.
- Acting administrator
- Directory
- Why
- For the inspirational value
- Who with
- My business partner who is trained in photography
- Collaboration of local emerging talent and smaller businesses
- Provide products, venues, items to be used within the photo shoots
- To gain their industrial status
- Using the expertise of each individual group to come together as a whole to give a unique and comprehensive package
- Niche?
- Financial awareness and budget planning
- Ecological care
- Community values
- DIY interest
- Inspirational and obtainable goods
- Format
- Online magazine
- Blog
- Mood boards
- Eye-catching
- Separated page hyperlinks
- Size and weight:
- Multi-layered/ page website
- No e-commerce primarily
- Advertisements
- Directory
- Commercial and personal
- Simple to navigate
- Clear appearance
- Power tags for search engine optimisation
- Multiple methods of contact as we are acting administrator
- Drop menus
- Interesting flash pages
- Eye-catching home page to grab the audience
- On each page there will be a index of the items and a link to another page describing a short executive summary about the business involved
- Purpose of website and blog
- Is to offer inspiring imagery as if opening a vogue magazine at the themed photo shoot. These images will be composed of features supplied and loaned by the local businesses or services I source as my partners and collaborators.
- Also offering DIY tutorials to some of our products/ themes
- Subscription for wedding planning businesses and other businesses (buying PDF packages)
- Providing fast, personal and local service
- Gain a fan base and a substantial following
- Advertising awareness of hosted events that will bring about the community spirit and make all the smaller businesses participate (revenue there) to gain status and customers (think, national wedding show)
- Benefits of the website
- Finally a wedding base which offers a finalised picture of your wedding
- Sample photography
- Online support and help/ hired help
- Easy budget planning option
- Chic, stylised, tasteful, inspiring photo shoots unlike typical wedding magazine
- Advertising business
- Gains audience
- What it actually does
- Web:
- online support
- Advertising
- Mood boards
- Industry links
- Pricing support
- Pre-amended deals
- Previews photography
- Directory
- Subscribe training courses
- Newsletters
- Phone apps
- Blog
- Posts
- DIY requests
- Hired help
- Discussion on technique
- Businesses become followers for Q&A’s
- Manufacture
- Website creation is instant
- Website hosting is on-going
- Traffic management schemes need to be put in place
- Managing log files
- Being aware of error codes are key
- 100% Eco-friendly
- Web-designer for help with databases
- Legalities
- Be aware of name trademark protection
- Copyright photography
- Employ?
- A website designer may be needed for maintenance
- Photography team
- Businesses (also need their views on photography)
- Exclusivity of the product
- Materials needed
- Adobe package
- PC
- Internet
- Utilities
- Workload
- Researching
- Editing
- Sourcing
- Photography
- How it works:
- Source and contact local businesses
- implement advertising and costs
- collaborate their services
- produce photography
- consumer sources webpage through rich content tag lines
- emails also sent to attract business
- we get cut through advertisement CPM (after a certain time of free listing)
- consumers have options of subscriptions, email services, free viewing, subscribed budget plans in PDF’s
- raising a fan base
- start events after substantial followings
survey
The results of the survey were very successful in regards to my choices within this project and gave a good amount of evidence that has leaded me to confidently further this idea. Below are some key statistics; the full survey can be found within the appendix (*7):
· 75% of consumers buy wedding magazines for their inspirational value
· 24% of consumers are also looking for a niche or theme for their wedding
· The most popular content within wedding magazines is:
§ Research conducted into different wedding fields i.e. venues, cakes, etc,
§ Fashion and dress inspiration and also technical DIY pieces
§ Research directory, opportunities and discounts
· 67% would prefer more written articles with readily researched issues.
· A glossy, full sized, balanced format of traditional/ contemporary styles were preferred
· In regards to the most requested style/ layout of the magazine 65% of consumers said they would prefer a new, inspirational imagery magazine that would offer more inspiration.
· 67% answered they would like the aesthetics of the magazine to be creative and interesting
· Budget plans and price comparison selections were chosen over self directed research.
· Most popular magazine statistics:
o Pay as you go
o Monthly issues
o Communication of events and fairs made available
o Ecological community awareness is an issue
· The next answers are the most popular answers covering the background of the survey consumers and potential target market of my enterprise:
o Equally male and female recipients
o Aged mid-20’s
o Fashion, shopping and socialising and relaxing were the key hobbies
o Fashion, travel and music were the key interests
o General dislikes were feeling under the weather and also “annoying” public figures/ celebrities
o Reasonable salary, comfortable, some disposable income, renting home
o Family values were the highest value recorded
o Europe was voted the favourite destination with others voting popular countries such as Australia and the US
o Majority answered as non-religious
Emails to businesses
Business canvas
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