| · Commercial Website The purpose of this type of website is to sell products or services. Commercial websites are used for promoting a business or service and are among the most common type of website on the internet. The Internet address often ends with .com. (continue) |
| · Personal Website The purpose of this type of website is to provide information about an individual or group. This type of website is run by an individual or a small group (such as a family) that contains information or any content that the individual wishes to include. The Internet address has a variety of endings. (continue) |
| · Organizational Website The purpose of this type of website is to advocate an individuals opinion or a groups point of view. A website where persons with similar interests communicate with each other, usually by chat or message boards. The Internet address often ends with .org. (continue) |
| · Educational Website The purpose of this type of website is to provide information about an educational establishment or to present information in an educational manner. The Internet address ends in .edu. (continue) |
| · Entertainment Website The purpose of this type of website is to entertain and provide amusement. The Internet address often ends with .com. (continue) |
| · News Website The purpose of this type of website is to provide information about current events, dedicated to dispensing news and commentary. The Internet address often ends with .com. (continue) |
| · Blog A website that is used to log online readings or to post online diaries; may include discussion forums or chat rooms. The Internet address has a variety of endings. (continue) |
| · Hybrid Website Many websites are a mixture of types. For example, a business web site may promote the businesses products, but may also host informative documents, such as white papers or provide news for it's visitors. Remember, information is the soul of the internet and if used wisely articles and informational pieces are a good hook to bring in visitors. (continue) Sub-categoriesThere are also numerous sub-categories to the ones listed above. For example, a fan site may be a vanity site on which the administrator is paying homage to a celebrity. Another example would be a hobby site where the webmaster shares their knowledge with other like minded individuals and through forums or chat rooms creates a dialogue with them. |
Offer Content in the Form of Freebies
Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase.
3. Provide Training Courses
Create an automated cash flow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period). Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.
Website Statistics and what they meanPage viewsA good measure of website activity, it is the number of HTML pages served. If your visitor goes to ten pages on your site, 10 page views will be generated. The more pages that your visitor views translates into more clicks and opportunities to produce revenue. This is highly dependant on your content. Good content means more page views. Visits (unique visitors)A trip to your site by one person, no matter how long they stay there or how many pages they view. If they leave and come back, another visit will be generated. This is a good measure of visitor loyalty. If your visitors believe in what you are providing them they will return. Most popular pagesTells you which pages your visitors request most. This helps you learn what works or what subject matter is generating the most interest! Build on this feedback. Your visitors see your website in a different light than you do, what seems important to you may not be important to them. Average number of pages per visitIf this is low, you know your site is not holding on to your visitors. A visitor should want to stay on your site for awhile. This equates to page views and that equals revenue. You need to do some revisions if your page views are low. But don't give up! Just keep working at it until that number goes up! Referring pagesThis is an important one because it tells you where your visitors link FROM, who has links to your site, and what search engines you're listed with properly. Optimize your website based on what is working and what is not. Referral links expand your web presence. Browsers usedTells you what browsers people are using and helps you know how to design your web pages so that people can use them! Design your pages to accommodate the most browser types. | |
Implementing your website statisticsOnce you understand what your visitors are doing you can make your changes, wait one week, and then analyze your website traffic again! Look for improved stats and make your plans accordingly. Testing various layouts and content should be a constant practice if you want to be up with the big boys. Constantly monitoring the viewing trends of your website visitors will provide you with all the information you need for any future redesigns.Note: Some webmasters say that you should never use a visible hit counter. They aren't reliable ( for a number of reasons ), they look tacky, and they never give your visitor a good impression. | |
Investopedia explains Cost Per Click - CPC
For example, a website that has a CPC rate of $0.10 and provides 1,000 click-throughs would bill $100 ($0.10 x 1000).
The amount that an advertiser pays for a click is usually set either by formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR).
Read more: http://www.investopedia.com/terms/c/cpc.asp#ixzz1fhSUfDRN
For example, a website that has a CPC rate of $0.10 and provides 1,000 click-throughs would bill $100 ($0.10 x 1000).
The amount that an advertiser pays for a click is usually set either by formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR).
Read more: http://www.investopedia.com/terms/c/cpc.asp#ixzz1fhSUfDRN
Competitive Pricing:
Way back in 1998, the industry average for a thousand banner adverts was as much as £75 per thousand.. Those days are long gone, but many companies are still asking for anything up to £10 per thousand. UKBanners is cost effective, with prices from just £0.80 CPM (80p per thousand impressions). Ask for our rate card.
Way back in 1998, the industry average for a thousand banner adverts was as much as £75 per thousand.. Those days are long gone, but many companies are still asking for anything up to £10 per thousand. UKBanners is cost effective, with prices from just £0.80 CPM (80p per thousand impressions). Ask for our rate card.
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