Survey 1 feedback

The results of the survey were very successful in regards to my choices within this project and gave a good amount of evidence that has leaded me to confidently further this idea. Below are some key statistics; the full survey can be found within the appendix (*7):

·         75% of consumers buy wedding magazines for their inspirational value

·         24% of consumers are also looking for a niche or theme for their wedding

·         The most popular content within wedding magazines is:

§  Research conducted into different wedding fields i.e. venues, cakes, etc,

§  Fashion and dress inspiration and also technical DIY pieces

§  Research directory, opportunities and discounts

·         67% would prefer more written articles with readily researched issues.

·         A glossy, full sized, balanced format of traditional/ contemporary styles were preferred

·         In regards to the most requested style/ layout of the magazine 65% of consumers said they would prefer a new, inspirational imagery magazine that would offer more inspiration.

·         67% answered they would like the aesthetics of the magazine to be creative and interesting

·         Budget plans and price comparison selections were chosen over self directed research.

·         Most popular magazine statistics:

o    Pay as you go

o    Monthly issues

o    Communication of events and fairs made available

o    Ecological community awareness is an issue

·         The next answers are the most popular answers covering the background of the survey consumers and potential target market of my enterprise:

o    Equally male and female recipients

o    Aged mid-20’s

o    Fashion, shopping and socialising and relaxing were the key hobbies

o    Fashion, travel and music were the key interests

o    General dislikes were feeling under the weather and also “annoying” public figures/ celebrities

o    Reasonable salary, comfortable, some disposable income, renting home

o    Family values were the highest value recorded

o    Europe was voted the favourite destination with others voting popular countries such as Australia and the US.

o    Majority answered as non-religious

Survey 2 feedback

top 3 answers

Need help with sourcing reliable businesses
Always looking for inspiration
Budget and financial planning were always an issue