Relationship modelling

Relationship modelling

1.       Creative thinking

a.       Designs

b.      Initial ideas

c.       Business plan

d.      Generating initial concepts/ idea prototypes

2.       Research

a.       Market

b.      Competition

c.       Niche

d.      Themes

e.      Different services

f.        Local talent and universities

g.       Bristol

h.      Costs

i.         Loans and funding

j.        Forecasting

k.       Primary and secondary

3.       Marketing

a.       Local interests

b.      Likes/ dislikes

c.       Popular subjects

d.      Popular choices

e.      Awareness campaigning

f.        Networking events

g.       Trade shows

h.      Exhibitions  and fairs/ shows

i.         Creating a brand

4.       Contact

a.       Generating a business partnership plan/ network

b.      Local universities

c.       Local agencies

d.      Local talent

e.      Local businesses

f.        Speciality/ niche businesses

g.       Industry

h.      Production and manufacturing

i.         Press

j.        Professional services

k.       Suppliers

l.         Retailers

m.    Distribution services

n.      Hiring assistants

o.      Advertising services/ centres

p.      Marketing teams

q.      Investigating licensing

5.       Development

a.       Ideas

b.      Designs

c.       Values

d.      Layouts

e.      Professional output

f.        Imagery

g.       Branding

h.      Brand awareness

i.         Consumer profile

j.        Product

k.       Networking tools

6.       Sampling

a.       Prototyping

b.      Development of imagery, layout etc

c.       Handouts

d.      Samples

e.      Awareness events

7.       Awareness development –create the brand

a.       Website

b.      Forums/ discussions

c.       Twitter

d.      Blogs

e.      Events –think exclusivity (where and how often?)

f.        Competitions

8.       Reviews

a.       Prototype feedback

b.      Surveys

c.       Figures i.e. intake and responses

d.      Personalising idea

e.      Fed by consumers

f.        Quality control

g.       Quality assurance

h.      Changing aspects

9.       Manufacture

a.       Suppliers

b.      Distribution

c.       Shipping

d.      Labour costs

e.      Hours

10.   Delivery

a.       First issue mini sample

b.      Personal touches and introductions

c.       Website offers and previews

d.      Competitions

e.      Awareness events

f.        Delivering opportunities

g.       Exclusive opportunities and shows (i.e. cocktail night shop, courses etc)

Generator

• Marketing and research team
• HR and PR teams
• Wedding services ranging from culinary to venues and travel/ holidays (also on request from client)
• My business partner
• Editors
• Researchers

Realiser

• Web designer
• Solicitors to create contracts
• Accountants
• Secretary
• Assistants
• Editors
• Students and ‘young’ talent
• Equipment suppliers
• Print businesses
• Photographer
• Stylists
• Local businesses
• Wedding services ranging from culinary to venues and travel/ holidays (also on request from client)
• Stationary supplier

Distributor

• Sales and advertising
• Universities
• Stylists
• Photographer

·         Wedding services

• Distribution services
• Retailers
• Stationary supplier

Customer

• Local businesses
• Students and ‘young’ talent
• Retailers
• Brides
• Niche audience
• Wedding planning businesses