Consumer Survey 1
The results of the survey were very successful in regards to my choices within this project and gave a good amount of evidence that has leaded me to confidently further this idea. Below are some key statistics; the full survey can be found within the appendix (*7):
· 75% of consumers buy wedding magazines for their inspirational value
· 24% of consumers are also looking for a niche or theme for their wedding
· The most popular content within wedding magazines is:
§ Research conducted into different wedding fields i.e. venues, cakes, etc,
§ Fashion and dress inspiration and also technical DIY pieces
§ Research directory, opportunities and discounts
· 67% would prefer more written articles with readily researched issues.
· Balanced format of traditional/ contemporary styles were preferred
· In regards to the most requested style/ layout of the magazine 65% of consumers said they would prefer our new, innovative imagery magazine that would offer more inspiration.
· 67% answered they would like the aesthetics of the magazine to be creative and interesting
· Budget plans and price comparison selections were chosen over self directed research.
· Most popular magazine statistics:
o Pay as you go
o Monthly issues
o Communication of events and fairs made available
o Ecological community awareness is an issue
· The next answers are the most popular answers covering the background of the survey consumers and potential target market of my enterprise:
o Equally male and female recipients
o Aged mid-20’s-60
o Fashion, shopping and socialising/relaxing were the key hobbies
o Fashion, travel and music were the key interests
o Highest rated dislike: Politics
o Reasonable salary, comfortable, some disposable income, renting home
o Family values were the highest value recorded
o Europe was voted the favourite destination with others voting popular countries such as Australia and the US.
o Majority answered as Church of England
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