SWOT and evidence modelling

SWOT and Evidence modelling

Enhances

·         The joys of planning a wedding

·         A stress free method of planning

·         Personally planned weddings with online and personal consultation and guidance

·         Brings a fresher awareness within the local region

·         Creating opportunities for passionate and talented designers and craftsmen etc

·         Brings local smaller businesses income

·         Develop a close personal network between customers and suppliers etc

·         Potential for large client base through niche exclusivity

·         Innovative and artisanal weddings

·         Modern method to wedding planning with complete customer control

·         A friendly, easy,  family relationship with employees

·         Challenging and problem solving thinking

·         Promotion of equality, encouragement, development  and respect

·         The message of romance and intimacy to a historic and industrial Bristol

·         Eco-awareness i.e. less paperwork, more modern contact, easily accessible through password protected WebPages

·         Importance of consumer values within each individually tailored package

·         An interesting niche speciality

Replaces

·         Wedding planning limitations

·         Moral values

·         Consultation and guidance

·         Traditional and possibly boring ideals

·         Previous methods of researching i.e. using developed mobile applications, barcode scanners and information storage, handbag size issues of magazine,

·         Hours of internet trawling

·         Heaps of paperwork i.e. through online storage which could be downloadable

·         Traditional gathering of research i.e. “cherry picker method”

·         Traditional magazine layouts and styles- new innovative adaptation with wide age sector (customer targeted is more budget based)

·         High pay planning services

·         Dull view on Bristol

·         The dullness of pre-made dresses etc

·         Formality of wedding planning with excitement and romance

Revives

·         Affordable luxury

·         Full spec catalogues

·         Pre-arranged packages

·         Creativity and fantasy within every customer

·         Morals and values, individuality

·         Sourcing of unique smaller businesses

·         The uniqueness of the area

·         Community spirit

·         Bristol fairs

·         A unique creative outlet

·         The young girl’s fairytale

Backlash

·         Quality control and assurance may become compromised

·         Personal touch may become lost

·         Possible legal issues

·         We may become overloaded

·         Confusion with outgoings vs income

·         Themes may become theatrical- not a professional execution

·         Cultural clashes

·         Lose control of cost effectiveness

·         Lose sight of moral values from original business model

·         Timescale confusion

·         Clash of business models creates negative relationships

·         Lacking inspiration

·         How do we cater to new talent? Part-time placements means unreliability

·         Hidden costs

·         Last minute clients may be received as too stressful

·         Our style and imagery etc may repel customers

·         Health and safety becoming an issue

·         The personal touch becomes lost

·         Exciting themes become generic

·         Affordability

·         Failing to realise business success rate drop