Week 2 Work
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PREZI
Start thinking about the audience
Customers want what I’m offering as it is a stress free service for organising their weddings. The multitude of extra services provided (also by internal contacts/ employees) will provide a good basis for them to start their search for each individual aspect of their wedding. Also we have considered the possibility of managing meetings, events and parties external to the wedding industry.
Ideas for these include:
· Wedding channel
· Niche brides
· Fashion insert/ magazine
· Option of classes in the services beneath
· Video recording
· Photography
· Wedding music
· Pre-package themes
· Magazine
· Website
· Blog
· forum
· Make-up service
· Honeymoon package collaboration
· Venues
· Beauty therapy
· Spa facility or package
· Fashion
· Accessories and extras
· Gift directory/ for guests
· Horticultural facility
· Ecological options
· Catering
· Journalism
· Shop
My business partner and I are both studying degrees that apply to this service. We both can start in a small partnership of photography, videographer and fashion (dresses and tailoring). We could start by advertising within shop/ online to see if any smaller ventures within the community would like to provide their services, join on and share training, partnership or become employed.
We will need to obtain event management and business courses to ensure we know our paperwork and also possible work experience would provide invaluable insight into the industry.
We will need to keep appealing to customer demand by re-evaluating ourselves within the community, ecological focus, and customer focus in particular.
We will need enough experience as we expand to ensure that we can provide the best stress free service for both clients and business.
How to innovate? We will need new and exciting strategies, packages and opportunities to draw customer attention.
Remember:
· Customers are the focus (readdress questions above)
· You don’t need to do everything yourself.
o Consider the links we as a business could make, also the diversity of our employees/ partners
· Clear and consistent vision for business.
o Communicate this through advertising, literature, imagery, employees, employment standards, work ethics etc.
· Personal motivation for business
o Weddings are a passion
o Beauty
o Love and romance
o Ecological awareness
o Community values
o Charity
o Finance
o Fun and enjoyment
· Remember to measure the business performance regularly
o We can create sufficient reward for our business through business deals and internal partnerships. Student based?
New and improved solution for need/ demand
How to innovate the wedding industry??
Our values are very community central (global and local)
How is our business different from the rest?
Why we are a solution for demands
| | Customers | Employees |
| Self actualisation: | Creativity, broadness of contacts, affordable, customer relations, moral | No prejudice, open to students, accepting of all trades, creative, moral, challenging |
| Esteem: | Confidence, lacking stress, easier and more enjoyable planning process, flexibility | Acceptance, encouragement, respect, equality, achievement, work/ life balance, personal development |
| Love/ belonging: | Intimacy, romance, fun, enjoyment, fulfilment, family | Time for leisure, family values, internal benefit |
| Safety: | Reliability, experience, paperwork (can be contacted), one-to-one approach | No prejudice, training, morality, research |
| Physiological: | Food provided on meetings or snacks or biscuits etc, restrooms, comfort, consider the space | Consider the working environment, provided coffee break supplies, restrooms, general comfort |
I need wedding planning service/facilities because:
· Stress-free, relaxing and enjoyable process
· All my own design
· Need the best financial deals
· Invest in new talent
· Artistic direction
· I have an important underlying theme/ issue to be conveyed
· I’m lazy
· I want professional standards
· Package deal/ theme
· Less planning
· Better industrial links than myself
· I need direction
Marketing Donut
How will I make a living?
· Internal investments
· Charge by: hours, business deals, individual service costs, equipment and resources
Service plan
What is it?
· A wedding planning service
· Catalogue of ideas
· Catalogue of products
· Training courses
· Guides
What is it called? ________________________________________________
Any key imagery, features, shapes, logos, signatures?
Benefits to ownership?
· Brand name
· Renowned by industry and contacts
· Known for morals
· Many opportunities for sources of income
Purpose?
· Provide a stress free and enjoyable multitude of services
What it does?
· Provides a flexible and diverse range of options
Any products made? How long, where is it made etc?
· Different ranges of products
· Option of classes in the services beneath
o Training fees
o Booking fees
o Accommodation
o Resources
o Time/ duration of course
· Video recording
o Editorial time
o Safety precautions
o Spare memory cards
o Lenses, quality, sound
o Rented equipment?
o Cost
· Photography
o Quality
o Sample imagery to test lighting etc
o Appropriate settings
o Placement?
o Spare memory cards
o Editorial time
o Binding, CD, DVD?
o Presentation?
o Delivery costs and time
· Wedding music
o Sample CD
o Cost of sound system
o DJ?
o Renting/ hiring?
o Sound checks
· Pre-package themes
o Not too theatrical
o Professional execution
o All business links are secure?
· Magazine
o Printing costs
o Legal issues with other companies
o Advertising
o Themes and colours etc
· Website
o Costs
o Domain ownership
o Legal issues with imagery and text
o Use bibliography or contact details
o Permission
o Fees?
o Advertising
o Instant emails?
· Honeymoon package collaboration
o Reliability
o Safety
o Reputation and recommendations
o Weather
o Area and regional research
o Guide books?
· Venues
o Confirmation
o Transport?
o Decoration
o Rental?
o How many rooms?
o Health and safety
· Beauty therapy
o Spa facility or package
o Gifts?
o Costs?
o Allergies?
o Colours
o Consultation schedule
o Deposit needed?
· Fashion
o Dresses can take a month for readymade, or 3 months for fully bespoke service
o Tailoring and fittings?
o Schedule meetings
o External business links
o Smaller companies? Cost effective?
o Accessories and extras- cost effective? Time of construction?
· Horticultural facility
o Where to source flowers
o Are some protected
o Meanings of flowers
o costs
o Ecological options
· Catering
o Cakes? Deposit needed
o venue information
o design specifications
o 8-week prior order at least
o Dietary needs
o Transport
o Health and safety
o Where we source food? (morals)
· Stationary?
o How to ecologically source paper
o inks, processes
o Invitations? Delivery time, cost etc
o Print costs
o Bulk?
o Handmade?
Values and business
Business partnerships
· Consider business deals
· Background checks
· Previous customers
· Responses and recommendations
· Creativity and innovation? Could this forward our business?
· Fair trade and sustainable
· Morals and community values
· Consider values of current clientele
· Review the partnership and different business models
Our business
· How will our work/ life balance need adjusting?
o Depending on customer yield
o How many services required?
o Time, duration, resources and contact with clients
· How to stay inspired?
o Travel
o Research new areas of the industry
o Spot new talent
o Adapt to new technologies
o Customer surveys
o Shows and exhibitions (external to weddings )
· Keep conscious of your key values.
o Offered other collaborations
o External events
o Extra work for extra cash?
o Return to smaller business strands
· Consider communicating the need for the business.
o Example case study “SuperJam”
Success of the business
· Interaction with customers
· How we are received. Does this comply with our standards and morals?
· Suppliers and funders and inter-business relations
Value proposition
· Offering an events managing service with the option of training courses and products for sell.
· Our core promises to the customer are of an enjoyable; stress free planning journey towards their big day, packed with opportunity and discovery of new options and services or styles.
· Marketing messages to develop?
o Imagery
o Quotes
o Feedback
o Relationships
o Colours and styles
o Sum this up neatly and effectively
o How to develop these messages over time as we expand and innovate?
o Make sure the VP resonates with our personal values.
| 1. All partnerships will be needed if requested by a client. Different products and services will be needed with varying time ranges for communication, production and transport. 2. They should want to engage with us as we are creative, flexible, moral, interested in new talents and development. 3. Each partnership will need varying stages of contact and require a strictly routine checked timetable. 4. We will need to engage with them to discuss customer ethics and desires. |
| 1. Depending on the services required we will need to keep in contact with the business and communicate investments and resources. 2. Each service/ product will have a differing time specification of production so close contact will need to be kept. Maybe email notifications sent out to clients. 3. Consider local business, smaller and cheaper and would be more profitable. Also become respected for investing within the industry. 4. Remember to be aware of legal issues with imagery, shapes and aesthetics of products, prints etc. |
| 1. Communicating with clients 2. Communicating with businesses 3. Manufacturers/ manufacturing 4. We may incorporate external skills for processes such as video editorial or embellishments etc. 5. They will be due to customer demand and should be researched within the design/ planning timeframe. |
| 1. Shipping? Or just transport 2. Fabrics 3. Film and CD’s 4. Possible print processes 5. Acquiring resources 6. Deposits 7. Booking fittings or similar services 8. Additional costing 9. Ensure there are no hidden charges 10. Consider who benefits from these costs |
| 1. Weddings 2. Business parties and meetings/ conferences 3. Religious ceremonies 4. Parties 5. A complex strain of long-term planning and differing strands of research and investment. 6. Must have a consultation regularly to ensure all customer needs and specifications are met and dealt with. |
| 1. Magazine 2. Website 3. Fairs and exhibition days 4. Open days 5. Hugely important to maintain great customer care and contact. 6. Channels selected could be posted to universities and art sites etc to gain fresh talent. |
| · We are the contact between businesses · We are part of the primary services · We negotiate deals · We notify customers constantly · There will be huge need for organisation so email and computerised diaries will be useful. · Emails and one-to-one contact would probably be used most. Proof letters sent if required. |
| · Our money will be split by the different services used. · We could charge depending on resources, time, labour, post etc · We will need to revise and research the specific details regarding our income. · Remember we are starting SMALL |
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