Marketing
Product
· Content pieces
o Wedding channel
o Niche brides
o Fashion insert/ magazine
o Option of classes in the services beneath
o Video recording
o Photography
o Wedding music
o Pre-package themes
o Magazine
o Website
o Blog
o forum
o Make-up service
o Honeymoon package collaboration
o Venues
o Beauty therapy
o Spa facility or package
o Fashion
o Accessories and extras
o Gift directory/ for guests
o Horticultural facility
o Ecological options
o Catering
o Journalism
o Shop
· Style
o Local
o Themed
o Traditional
o Contemporary
· General aesthetics/ style content
o CONSUMER GENERAL INTEREST
o Themed issues i.e. seasonal, Christmas, colour special, Greek etc
o Eco-awareness
o Communication with wedding consultancy/ planning team
o Competitions
o Offers for days out, DIY and treats
o Directory
§ Links to businesses and services
o Wedding packages/ deals
o Renowned expensive industry vs. unique cheaper smaller businesses
o Dietary
o Links to brand owned services (internal i.e. spa, cakes, etc)
o Post wedding research/ guidance?
o Gok wan style research in each issue
o Mens issue?
o Stories i.e. engagement etc
o Influences page/ mood boards (think Zoom on trends)
o Local news
o Research, new technology, forecasting
o In-store for next issue preview
· Journalism
o How to and advice
o Interviews with industry
o Ideas
o Real brides
o Steps to...
o 10 things to...
o Smaller details
· Financial
o Cost plans
o Budget plans/ options
o Comparisons
o Researching
o Calculator
· Fashion
o Groomsmen
o Street/ commercial
o Cosmetic style advice
o Fashion/ trend imagery
o Bridal
o Investigation i.e. perfume interest
o Inspiration and idols
o Dress categories (beach, season, place, religion, vintage, culture etc)
o Dress centred issues/ journalism
o How to wear...
o Shape consultation
o Wedding silhouette creation inc accessories etc
· Niche speciality
o What?
o Likes/ dislikes
o General interests
o Local or broader
o Place or thing, theme etc
· Size and weight?
o Handbag
o Full size A4
o Pull outs
o Smaller pocket size mini guides and checklists
· Printed on...?
· Layout
o Catalogue
o general interest magazine
o Fashion magazine
o Pull out issues
o Imagery vs. Text
o Quick look/ read
· Free gift?
· Name type
o Creative and interesting
o Straight to the point
o Dreamy
o Font style
o Colours?
· Own shop included?
Price and place
· How much now?
· More = more?
· How much are you willing to pay?
· Local supermarket? Bookstore, newsagents etc?
· Doorstep i.e. Avon
· How to pay?
· Subscription
· Holding events
· Placement selling i.e. centre of town?
· Personal handout?
· How often? Fortnightly? Monthly?
· Exclusive shop?
o Containing the editor’s choice pieces within store
o Previews
o Order possibilities?
o Events
o Meetings
o Etiquette and consultations etc
· Exclusivity/ niche
· Would you want:
o Website
o TV channel
o Shop
o Blog
o Events
o Exclusivity
Customer segment
Customer segments
· Students
· People with low income
· People from the region we specialise
· Consider a wedding FORUM with integrated services
· People looking for links and contacts
· People who possibly might need guidance and are looking for extra quality through our links
· Some people might wish to spend more
· People who need help setting a realistic budget
· People who are too busy to plan
· People may need help negotiating with services
· Are they looking for a niche wedding?
Possible niches
· Bristol
· Students
· Young adults i.e. new families
· Religious?
· Eco-aware
· Themed i.e. Glamping, renaissance, countryside etc
· Seasonal
· Budget
· Pick n mix pieces/ services i.e. in the basket “the bridal basket”
· Princess (gypsy weddings) and fantasy fairytale
· Create magazine with episodes i.e. next week themed Greek!
· Colours
· Age
· Adventure (remember to consider venue charges i.e. parks and fields etc and hiring times)
· Hiring i.e. tents
§ There is already a Bristol and Somerset bride’s magazine for sale in local newsagents as well as larger supermarkets.
· Hobbies
· general interests
· Bristol Likes and dislikes
· Special interests/ favourites
· Lifestyle
· Attitudes
· Styles
· Holidays
· Make innovative and different!
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